Using Voice, SMS, email and direct mail efforts, AutoLoop Essentials equips a dealership with a flexible resource offering flexible marketing based exclusively on the customer’s need and current situation.
Over 30 automated messages can be preset to customers—each tailored to be relevant and timely. Designed to support Service, Parts and Sales communications, the programs can be set for personalized messages, reminders, holiday announcements, relevant couponing, and OEM recommended support services and are designed with text and voice options.
On-Demand Marketing Toolbox
The AutoLoop Essentials program comes with over 1,600 templates of highly tested, relevant, and brand-specific communications to entice customers to action. Each has design elements which can be tailored for your specific dealership and complete customization is an option as well. AutoLoop’s team of campaign specialists is standing ready to help you through the design and implementation process!
The options are unlimited, but the key is the ability to adjust offerings to meet the relevant needs of the customer. Engagement is key and offering flexible, relevant marketing options make this possible.
Critical to the success of marketing through technological resources is to have accurate information on customers. The AutoLoop program works this issue at multiple levels. We help dealers get it right the first time with on-going programming to aid all aspects of the dealership in obtaining emails. Then we use active Appends programming to verify email proficiency along with data cleansing systems which compare records against multiple data bases for accuracy!
There are many direct mail options available, AutoLoop Essentials separates itself by taking full advantage of the concept of multi-media integration to get enhanced results. Building campaigns that are customer specific and consistent increases results. And when the data is based on customer profiles the chances of engagement grows significantly.
The management tools inherent in AutoLoop Essentials is unparalleled in the industry. Performance dashboards, custom reports, real-time result monitoring, ROI analysis and extensive planning tools are all included in the most dealer-centric oversight program anywhere. On one screen a proactive dealer can see every element of firm marketing whether it is consolidated on a dealer-wide basis, or drilled down to the specific activity for a single customer.
BDC Management Tools
The consolidation of all factors of a relationship between the dealership and an individual customer allows for targeting in very unique ways. Working through prospect lists, defining specific characteristics for calls and tracking all marketing activities enhance the ability for the BDC to improve effectiveness. Optional special reporting can extend the basic tools to include custom reports and special monitoring tools which can significantly enhance success of the BDC relevancy in their call programs.
Customized Marketing Analysis
With all this data captured into one centralized environment, the opportunity for analysis of performance, ROI, and operational efficiency is significant. As part of our base commitment to improve the ROI for dealers, we’re engaged in regular analysis of everything we do at AutoLoop. Extending our knowledge with customized analytics for each dealer is an assumption in our partnership efforts to help a dealer maximize retention and profits.